Audiences are becoming increasingly fragmented and scattered. How do the media get hold of these elusive audiences, in particular the young generation, and win them over? Between new formats, hot topics, and innovative approaches to journalism, newsrooms have plenty of options. Join us to discover how the media can attract the next generation of news consumers and ensure the future of journalism.

Will Cope | European Journalism Training Association (EJTA)

Belle De Jong | The European Correspondent

Mehdi Khelfat | RTBF (Belgium’s French-speaking Public Service Media)

Moderated by: Vito Laterza | University of Agder