Newspaper clippings on an orange background.
March 1, 2025 3:00 pm

Engaging new audiences: innovative journalism and new formats

About the event

Audiences today are becoming increasingly fragmented, scattered across platforms, and harder to reach than ever. This is especially true for the elusive younger generation. How can the media capture their attention and win their trust? With an array of tools at their disposal — ranging from innovative formats and trending topics to fresh approaches to journalism — newsrooms have plenty of opportunities to adapt and thrive.

But it’s not just about trying everything; it’s about understanding what resonates with young audiences and building meaningful connections. Join us for an engaging session that explores how the media can attract the next generation of news consumers, cultivate their loyalty, and secure the future of journalism in an ever-evolving landscape.

 

Will Cope | Sports reporter and course leader of Sports Journalism degree at Solent University

Belle De Jong | Freelance journalist and leading correspondent at The European Correspondent

Mehdi Khelfat | Head of editorial at Radio-télévision belge de la Communauté française (RTBF), New Generations Information Officer

Petra Kovačević | Assistant professor for TV and radio at the University of Zagreb

 

Moderated by: Vito Laterza | Anthropologist and political analyst, University of Agder