Explore how Media Information Literacy (MIL) practitioners tackle challenges, seize unexpected opportunities, and drive innovation while designing and implementing impactful projects. MIL initiatives are inherently complex, requiring collaboration among diverse stakeholders, the delivery of ambitious outcomes, and the ability to connect with varied audiences. These audiences often include youth as a primary focus, parents as occasional participants, and seniors, who are frequently overlooked in such efforts.

This session highlights Civil Society Organisations from across Europe that have developed creative and accessible formats to engage these diverse groups. From low-tech solutions like exhibits to cutting-edge tools such as serious games, participants will discover strategies tailored to different audience needs—ranging from seniors and parents unfamiliar with MIL to new, emerging players like influencers.