Discover how Media Information Literacy (MIL) practitioners navigate challenges, seize unforeseen opportunities, and embrace innovation while designing and implementing impactful projects. MIL initiatives are inherently complex, often involving diverse stakeholders, ambitious deliverables, and the challenge of connecting with varied audiences—including youth as a priority, parents occasionally, and seniors who are frequently underserved.

This session features Civil Society Organizations from across Europe that have created innovative and accessible formats to engage these diverse groups. From low-tech approaches like exhibits to high-tech tools like serious games, the session will showcase strategies tailored to audiences ranging from those unfamiliar with MIL (seniors, parents) to emerging participants like influencers.