While the media may flood our digital spaces with distractions and disinformation, its impact goes far beyond what we see on our screens. The industry also contributes to resource extraction, waste, and energy consumption, raising urgent questions about its environmental footprint. How can digital technology and AI be harnessed to truly benefit the planet and its people? What shifts in mindset are needed to promote sustainable use? And what role can the media play in shaping public perception and encouraging behaviors that prioritize the well-being of both individuals and the environment?