AI and changing habits are reshaping how audiences find and consume news. To stay independent, media outlets need to own their tools and build direct relationships with their communities. Those relationships drive engagement and bring in revenue, especially through reader donations. Since 2020, Médianes has advised and supported media outlets in France and Europe with one goal: independence, whether editorial, economic or technological. We have helped launch several outlets and helped others raise the funds they need to keep going and reinforce their business model. In this hands-on workshop, participants will learn how to build a sustainable business model that protects their independence.