Many have been there: when at a family gathering, someone says “you can’t trust the media anymore.” While this is sometimes linked to conspiracy thinking, it also reflects a wider lack of trust in today’s media landscape. Rebuilding that trust doesn’t happen overnight. It depends on credible voices, transparent practices, and long-term strategies that connect with audiences.

This session will offer media professionals practical tools and good practices to strengthen trust over time, through effective communication, audience engagement, and marketing strategies.