It belongs to you. And across Europe it’s being dismantled, one budget cut and one captured board at a time, always the same script: too expensive, no longer needed… But this is about more than institutions. When independent public media weakens, so does professional journalism, reliable information, and the shared reality where facts still matter, while disinformation, political pressure and the attention economy only grow stronger. Maja Sever, journalist and president of the European Federation of Journalists, makes the case for why saving public service media isn’t nostalgia, but a need.