Can Big Tech, as privately owned companies, truly act in the public’s best interest? This critical question demands urgent attention. While digital skills are important, the conversation must go further — beyond the surface of technological proficiency — to uncover the deeper realities of how our data is collected, analysed, and used. Behind every click, search, or interaction lies a sophisticated system designed to influence our choices, behaviors, and even our perceptions of reality.

These practices don’t just impact individuals; they have far-reaching consequences for society as a whole, shaping everything from democratic processes to cultural norms. As Big Tech’s role in our daily lives continues to grow, the stakes have never been higher. It’s time to dive deeper and ask tough questions.